[. . . ] [. . . ] Transpromo solutions include: • Special offers • Operational pushes • Cross marketing • Improving customer relations and communication Business Issues Transpromo and Transcommunicational print is a cost-effective solution that increases return on investment, whilst reducing costs in areas such as postal fees and ineffective operational strategies. Overall this service offers a solution to a variety of business issues, including: • Lack of business flexibility generate new • Unable to fast enough ideas and operational changes to market • High cost with low return • High postal costs for solicited mail Differentiators Canon is the number one provider of transactional hardware and software, providing the whole Transpromo solution in both mono and full colour. These are the technologies that are at the heart of Transpromo infrastructure, and Canon maintains its position of market dominance by leading the way in developing those strategies with our clients. provides a • Support – Canonworld class community of software and professional services that provide the systems consultancy required to build, sustain, • • We provide expertise and experience in an economical package nnovation and Canon provides ongoing testing and evaluation • Iservices in orderDevelopment –effectiveness of the campaign and measure the to ensure the  irst Class – Canon, as part of the Canon Group, provide an unrivalled track F record across a variety of markets globally return on investment through response rate and develop the Transpromo communication infrastructure 3 Y buour sin ess Y emour plo ye es All specifications subject to change without notice. [. . . ] [. . . ]